Interactive campaigns that turn brand visitors into
new regulars
brand followers
loyal customers
brand advocates
We create interactive experiences that get visitors playing, sharing and coming back – helping you grow engagement, build valuable customer data and create stronger brand relationships.
Built to Create More Value
Turn everyday visitors into lasting customer relationships.
who we are
Where creativity meets technology.
We create interactive campaigns that turn everyday promotions into experiences people want to join. From digital games to in-mall activations, Virals helps shopping centres, retailers and brands engage shoppers, drive participation and create measurable results.
Built around your brand
WHY VIRALS
Campaigns built to move shoppers - and your marketing forward.
From stronger shopper engagement to increased foot traffic, Virals turns interactive campaigns into measurable opportunities for malls, retailers and brands.
Shopper Engagement
Database Growth
Turn participation into valuable, permission-based first-party shopper data.
Tenant Engagement
Foot Traffic
Explore What's Popular
Engaging experiences. Measurable opportunities.
Explore our most popular digital campaigns, designed to get people playing, sharing and connecting with your brand.
- Black Friday, Campaigns, Key Calendar Campaigns
- Black Friday, Campaigns, Key Calendar Campaigns
- Black Friday, Campaigns, Key Calendar Campaigns
Campaign collections
Find the right campaign for every retail moment
Key Calendar Events
General Campaigns
Flexible, always-on campaign ideas that can be launched throughout the year and customised around your promotion.
In-Mall Campaigns
Turn your shopping centre into an interactive experience with QR hunts, tenant trails, challenges and shopper activations.
Custom Campaigns
Have something different in mind? We’ll create a campaign concept around your brand, audience, objectives and retail environment.
What our clients are saying
We loved how easy the whole campaign felt from start to finish. The team understood what we wanted, brought great ideas to the table, and created an experience our shoppers genuinely enjoyed.
What stood out for us was how simple everything was. Virals took our campaign idea, improved it and made it engaging without overcomplicating things. The response from our customers was incredibly positive.
The campaign gave customers a reason to interact with us beyond the usual promotion. It was fun, easy to participate in and professionally executed. We were especially impressed by the engagement.
Working with Virals felt like working with a team that genuinely understood retail. They listened, responded quickly and turned our brief into something exciting. Most importantly, our customers actually wanted to participate.
Ideas & Insights
Ideas to turn marketing into participation
- Social Media & Shopper Engagement
- Social Media & Shopper Engagement
- Interactive Marketing & Customer Engagement
FAQ
Key questions
- Still have questions?
Have an idea, upcoming retail event or campaign objective? Let’s explore what we can create for your shoppers.
What types of campaigns can Virals create?
Virals creates interactive digital and in-mall campaigns for shopping centres, retailers and brands. These can include games, QR-powered experiences, shopper hunts, instant-win promotions, seasonal campaigns and fully customised activations.
Can campaigns be customised to our brand?
Yes. Campaigns can be customised around your brand identity, campaign theme, messaging, prizes, participating tenants and objectives, creating an experience that feels completely your own.
Can Virals create campaigns that run inside our shopping centre?
Yes. We create in-mall experiences that connect physical spaces with digital interaction through QR codes, shopper hunts, tenant trails and other interactive touchpoints designed to encourage exploration and participation.
How long does it take to launch a campaign?
Timelines depend on the campaign and level of customisation required. Once we understand your objectives, campaign mechanics and required assets, we’ll provide a clear launch plan and timeline.
Can we track campaign performance and shopper participation?
Yes. Our campaigns can include tools for managing entries, prizes and winners, with campaign data and reporting available to support your marketing team.
Do you manage prizes, entries and winners?
- Still have questions?
We’re happy to help. Reach out to discuss your needs, challenges, and how AI can fit your business.
Turn your next campaign into an experience shoppers remember
From digital engagement to in-mall activations, let’s create something your shoppers will want to play, explore, share and win.