Turn curiosity into an interactive experience. Scratch & Win gives customers a digital surface to scratch away, revealing a mystery prize, offer or competition entry hidden underneath.
How It Works
ENTER → SCRATCH → REVEAL → WIN → SHARE
01 — Enter
Enter your details and unlock your digital scratch card.
02 — Scratch
Scratch away the digital surface using your finger or mouse.
03 — Reveal
Discover the mystery hidden underneath.
04 – Win
Unlock your prize, offer or competition entry.
05 – Share
Share the experience and invite friends and family to participate.
The experience is designed to turn a simple reveal into a moment of anticipation, interaction and reward.
Built Around Your Campaign
Every Scratch & Win campaign can be tailored to your brand, audience and goals – from the scratch experience and prizes to the entry journey and final reveal.
Perfect for More Than One Industry
Scratch & Win can be adapted for product launches, retail promotions, FMCG brands, shopping centres, restaurants, hotels, events, automotive campaigns and other customer-facing promotions.
Customers can access the experience online or through QR codes placed on packaging, receipts, posters, promotional displays and physical locations.
What Can Scratch & Win Help You Achieve?
- Increase customer participation – Give customers something they can physically interact with instead of simply viewing another promotion.
- Create anticipation – Use the mystery reveal to build curiosity and make discovering the result part of the experience.
- Promote products and offers – Reveal vouchers, discounts, products, promotional codes or other campaign-specific rewards.
- Grow your customer database – Capture campaign entries and customer information with the appropriate consent.
- Encourage social sharing – Allow participants to share their experience and invite friends and family to participate.
Make It Your Own
Every Scratch & Win campaign doesn’t need to use the same scratch mechanic.
Create one mystery scratch area, let customers choose between several hidden options, introduce a match-three mechanic, or turn your product itself into the scratch experience.
Rewards can include instant prizes, discount vouchers, promotional codes, free products, special offers or entry into a grand prize draw.
We design the scratch, reveal and reward around what you want the campaign to achieve.