The letters are scrambled. The clock is counting down. Somewhere in the puzzle is a brand your customers already know — they just need to find it before time runs out.
Brand Scramble is an interactive digital word game that challenges customers to rearrange scrambled letters and correctly identify a brand before the countdown reaches zero.
A player might receive letters that form Woolworths, Checkers, Mr Price, Foschini, Nike or Puma. Successfully solving the puzzle can unlock a voucher, prize or another campaign-specific reward.
The brands, difficulty, countdown, prizes and game rules can all be customised around the campaign.
How It Works
ENTER → SCRAMBLE → SOLVE → WIN → REFER → PLAY AGAIN → SHARE
01 – Enter
Enter your details and receive your first opportunity to play.
02 – Scramble
Receive a mystery set of scrambled letters hiding a recognisable brand.
03 – Solve
Rearrange the letters and identify the brand before the countdown reaches zero.
04 – Win
Solve the puzzle successfully and unlock the campaign reward.
05 – Refer
Invite a friend to participate by email.
06 – Play Again
When your referred friend enters the campaign, unlock another opportunity to play.
07 – Share
Share your result on social media and challenge others to beat the clock.
Built Around Your Campaign
Every Match & Win campaign can be customised around your brand and objectives — from what customers match and how they score to the prizes, referral mechanic and overall game experience.
More Than Just Matching Brands
Every Brand Scramble can be customised around the brands you want customers to discover — including the words, countdown, difficulty, prizes and number of opportunities available.
Put Participating Brands at the Centre of the Game
Instead of simply displaying participating brands around a promotion, Brand Scramble makes recognising them part of the challenge.
Imagine a shopping centre campaign featuring Woolworths, Checkers, Mr Price, Foschini, Nike and Puma. Each brand can become a different puzzle, with successful players unlocking a relevant voucher, prize or competition entry.
The same mechanic can be adapted beyond retail using products, destinations, services, campaign messages or other words relevant to the client.
What Can Brand Scramble Help You Achieve?
- Increase brand exposure – Put participating brands directly into the gameplay and encourage customers to actively recognise their names.
- Grow your customer database – Capture participant details during registration with the appropriate marketing consent.
- Generate referral participation – Give customers an incentive to invite friends, with another play unlocked when a referral successfully enters.
- Drive repeat website traffic – Successful referrals give existing participants a reason to return and take on another puzzle.
- Promote prizes and offers – Connect individual brands with vouchers, products, discounts or other campaign rewards.
- Encourage social reach – Let players share their results and challenge friends and family to beat their time.
One Play Can Lead to Another
Every participant starts with one opportunity.
After playing, they can refer a friend by email. If that friend enters the campaign, another play is unlocked for the original participant.
PLAY → REFER → FRIEND ENTERS → EXTRA PLAY → PLAY AGAIN
This creates a simple loop where new participants can introduce more participants while existing players have a reason to return.
Make It Your Own
Brand Scramble doesn’t have to stop with retailer names.
Customers could unscramble products, destinations, menu items, vehicle models, seasonal words or campaign-specific messages. Difficulty can change between puzzles, countdown times can be adjusted, and different answers can unlock different rewards.
You choose what customers need to discover. We make beating the clock part of the fun.