Gammon or turkey?
Roast potatoes or pap and gravy?
And are you really saving room for dessert?
Christmas food says more about us than we might like to admit.
The Festive Foodie is an interactive Christmas experience where customers build their perfect festive feast through a series of fun food choices.
With every decision, another dish appears on their Christmas table. Once the feast is complete, their choices reveal the type of Festive Foodie they are.
Are they The Christmas Traditionalist, The Festive Braai Master, or perhaps someone who was really only waiting for dessert?
There’s only one way to find out.
How It Works
Enter → Choose → Build → Decide → Discover → Share → Challenge
01 – Enter
Enter your details and start building your Christmas feast.
02 – Choose
Pick your favourite mains, sides, treats and festive drinks.
03 – Build
Watch your Christmas table come together with every choice.
04 – Decide
Answer a few playful Christmas food dilemmas that reveal even more about your festive habits.
05 – Discover
Complete your feast and reveal your Festive Foodie personality.
06 – Share
Share your personality and personalised Christmas menu with friends and family.
07 – Challenge
Invite your friends to build their own feast and discover their result.
What's on Your Christmas Table?
The table starts empty.
First comes the big decision: turkey, glazed gammon, roast chicken or a Christmas braai?
Then come the sides. Roast potatoes? Pap and gravy? Stuffing? Rice? Vegetables? Salad?
And we haven’t even reached dessert.
As customers make their choices, their Christmas table gradually fills until their ultimate festive feast is sitting in front of them.
Empty Table → Main → Sides → Treats → Drinks → Complete Feast
And Then We Ask the Important Questions...
Some Christmas food decisions deserve a little more thought. 😂
Christmas leftovers?
The best part of Christmas or fresh food only?
Your Christmas plate?
Everything neatly separated or pile it all together?
Dessert?
After lunch or somehow before, during and after?
These playful decisions help shape the personality waiting at the end.
Meet Your Festive Foodie
Once the table is complete, it’s time for the reveal.
Customers could discover personalities such as:
The Christmas Traditionalist
Christmas isn’t Christmas unless the classics are on the table.
The Festive Braai Master
Good people, good food and something sizzling on the braai. That’s Christmas.
The Dessert First Foodie
The main course is nice, but we both know why you’re really here.
The Plate Piler
If there’s still space on the plate, there’s still space for food.
The Christmas Grazer
Why have one Christmas lunch when you can eat from morning until night?
The Leftover Legend
Christmas Day is great. Tomorrow’s leftovers might be even better.
Your Christmas Menu
The experience can also create a personalised result showing what the customer chose.
Mike’s Christmas Menu
Main: Glazed Gammon
Sides: Roast Potatoes · Rice · Vegetables
Dessert: Malva Pudding
Drink: Festive Punch
Festive Foodie: 🔥 The Festive Braai Master
Customers now have more than a personality result—they have their own little digital Christmas menu to share.
What Can The Festive Foodie Help You Achieve?
- Create customer engagement – Give customers an entertaining Christmas experience built around choices they already love discussing.
- Grow your customer database – Capture participant details before the experience begins, with appropriate marketing consent.
- Promote products and menus – Build supermarket products, restaurant dishes, beverages or festive ranges directly into the choices.
- Showcase participating brands – Shopping centres can feature food and menu items from participating restaurants and retailers.
- Encourage social sharing – Give customers a personalised, humorous result worth sharing with friends.
- Generate referral traffic – Shared results invite other people back into the campaign to discover their own Festive Foodie.
Challenge Your Christmas Crew
The result becomes part of the fun.
Customers can share:
I’m A Festive Braai Master 🔥
Apparently my Christmas belongs around the braai.
What’s your Festive Foodie?
Discover Yours →
Friends follow the invitation, build their own Christmas feast and receive their own personality.
Build → Discover → Share → Friend Plays → Discover → Share Again
Make It Your Own
The Festive Foodie can be built around real products, dishes and menus.
A supermarket could feature products from its Christmas range. Restaurants could showcase festive menu items. Shopping centres could introduce dishes from participating restaurants, while FMCG and beverage brands could make their products part of the customer’s feast.
The questions, food choices, personalities and final results can all be customised around the campaign.
Your products become part of the feast. Your customers decide what belongs on the table.