How Low Will You Go?
The price keeps falling. The deal keeps getting better. But wait too long and it could disappear.
Black Friday Price Drop turns a simple discount into an interactive digital challenge where customers decide exactly when they want to stop the falling price.
The question is simple: stop now or risk one more drop?
How It Works
Enter → Choose → Start → Watch → Stop → Reveal → Share → Challenge
- Enter – Customers enter their details.
- Choose – Select a featured Black Friday product or offer.
- Start – Tap to start the Price Drop.
- Watch – See the price continuously fall.
- Stop – Stop when the deal feels good enough. Wait too long and it could disappear.
- Reveal – See the final Price Drop result and potential campaign reward.
- Share – Share how low you went and challenge friends to try.
Put Your Black Friday Products in the Game
Actual Black Friday products and offers can become part of the experience.
Customers could choose between fashion, electronics, beauty, dining, vouchers and other featured deals before starting their Price Drop.
Instead of simply advertising the discount, customers interact with it.
Stop Now or Go Lower?
Imagine the price starts at:
R1,499 → R1,299 → R999 → R849 → R749…
Do you stop at R749, or risk waiting for R649?
That simple decision creates the tension, while the hidden drop point keeps customers guessing.
Why Brands Will Love It
- Showcase Black Friday products and offers
- Turn discounts into interactive experiences
- Grow your customer database
- Encourage product discovery
- Drive traffic to featured offers
- Create social sharing and friendly challenges
Make It Your Own
Products, starting prices, drop behaviour, rewards and competition mechanics can all be customised.
Shopping centres can feature offers from participating retailers, while individual brands can build the campaign around selected Black Friday products.