A New Day. A New Unlock.
Enter → Open Calendar → Unlock Today → Discover → Return → Unlock Again → Share → Black Friday
- Enter – Customers enter their details and open their Black Friday calendar.
- Unlock – Today’s calendar door becomes available to open.
- Discover – Reveal a deal, discount, prize or competition opportunity.
- Return – Future dates remain locked, encouraging customers to come back.
- Repeat – A new calendar door becomes available on each corresponding date.
- Share – Share today’s reveal or invite friends to discover what’s coming next.
How It Works
Enter → Choose → Start → Watch → Stop → Reveal → Share → Challenge
- Enter – Customers enter their details.
- Choose – Select a featured Black Friday product or offer.
- Start – Tap to start the Price Drop.
- Watch – See the price continuously fall.
- Stop – Stop when the deal feels good enough. Wait too long and it could disappear.
- Reveal – See the final Price Drop result and potential campaign reward.
- Share – Share how low you went and challenge friends to try.
What's Behind Today's Door?
Every calendar date can reveal something different.
It could be a shopping voucher, product prize, discount, restaurant offer, mystery deal or competition entry.
Customers know another reveal is coming – they just don’t know what’s behind tomorrow’s locked door.
Build Towards Black Friday
The calendar creates anticipation throughout the campaign instead of relying on a single Black Friday interaction.
Each new unlock gives brands another opportunity to feature products, promotions or participating retailers, while the final Black Friday door can become the biggest reveal of the campaign.
Why Brands Will Love It
- Encourage customers to return throughout the campaign
- Build anticipation before Black Friday
- Showcase different products and offers
- Grow your customer database
- Create multiple engagement opportunities
- Encourage ongoing social sharing
Make It Your Own
Choose the number of calendar days, daily reveals, participating products, retailers, prizes and offers.
Campaigns can also include limited-time daily reveals or milestone rewards for customers who return and unlock multiple days.