Five Days. Five Surprises.
A new Christmas surprise is waiting every day – but tomorrow’s stays locked until tomorrow.
5 Days of Christmas Calendar Giveaway turns the festive season into a five-day digital experience, with customers returning each day to unlock a new prize, offer or surprise.
How It Works
Enter → Open Calendar → Unlock Today → Unwrap → Discover → Return → Share → Final Reveal
- Enter – Customers register and open their digital Christmas calendar.
- Unlock – Today’s numbered door becomes available.
- Unwrap – Open the door and unwrap the digital Christmas present.
- Discover – Reveal today’s prize, offer or festive surprise.
- Return – Tomorrow’s door remains locked, giving customers a reason to come back.
- Repeat – Continue unlocking new surprises across all five campaign days.
- Share – Invite friends and family to open their own Christmas calendar.
What's Behind Today's Door?
Every day can reveal something different.
It could be a shopping voucher, product hamper, restaurant experience, festive discount, competition entry or mystery Christmas surprise.
Customers know another gift is waiting tomorrow – they just don’t know what’s inside.
Build Towards the Final Christmas Surprise
Each unlock moves customers closer to Day 5, the final Christmas reveal.
DAY 1 ✓ → DAY 2 ✓ → DAY 3 ✓ → DAY 4 🔒 → DAY 5 🔒
The final day can feature the campaign’s biggest prize, offer or festive experience, creating anticipation throughout the five-day journey.
Why Brands Will Love It
- Encourage customers to return every day
- Build festive anticipation
- Showcase different products and offers
- Grow your customer database
- Create multiple engagement opportunities
- Encourage social sharing and referrals
Make It Your Own
Choose the five daily surprises, participating products, retailers, prizes and offers.
Shopping centres can feature different tenants or categories each day, while individual brands can build the calendar around their own products, experiences or festive promotions.