What Would You Pack for Back 2 School?
Pick what you need. Pack your bag. You could win your wishlist.
Pack My Backpack turns Back 2 School shopping into an interactive digital experience where customers explore products, fill their backpack and enter for a chance to win their personalised wishlist.
How It Works
Enter → Explore → Choose → Pack → Complete → Enter → Share → Extra Entry
- Enter – Customers register and receive an empty digital backpack.
- Explore – Browse participating Back 2 School products and categories.
- Choose – Pick the school essentials you would love to have.
- Pack – Watch each selected product drop into your backpack.
- Complete – Finish your personalised Back 2 School wishlist.
- Enter – Submit your backpack to enter the competition draw.
- Share – Complete the configured social media and email sharing requirement.
- Extra Entry – Unlock one additional entry into the draw.
Your Backpack. Your Wishlist.
From stationery and calculators to uniforms, school shoes, lunchboxes and accessories, the campaign can be built around the retailer’s own Back 2 School range.
Campaign rules can limit the number of products, total wishlist value or selections available from each category.
Once finished:
Your Backpack is Packed ✓
Win Your Back 2 School Wishlist
The customer’s selected items become the wishlist they stand a chance to win, subject to the competition rules.
Share It. Unlock One More Entry.
After submitting their backpack, customers can be encouraged to share the competition through the configured social media and email sharing options.
Complete the qualifying sharing requirement and unlock:
+1 EXTRA ENTRY
The shared message can invite friends to participate too:
I PACKED MY BACK 2 SCHOOL WISHLIST. WHAT WOULD YOU PUT IN YOURS?
Why Brands Will Love It
- Showcase Back 2 School products through play
- Encourage customers to explore your product range
- Turn products into an interactive wishlist
- Grow your competition database
- Encourage social and friend-to-friend sharing
- Create useful campaign engagement insights
Make It Your Own
Build the backpack around stationery, uniforms, shoes, accessories or a complete Back 2 School range.
Customise the products, categories, wishlist limits, competition prize and qualifying sharing requirements around your campaign.