What’s Hiding Inside?
Pick an egg. Crack it open. See what’s hiding inside.
Crack the Easter Egg turns the excitement of opening an Easter egg into an interactive digital campaign where every tap takes customers closer to their reveal.
How It Works
Enter → Choose → Tap → Crack → Reveal → Claim → Share
- Enter – Customers register to participate.
- Choose – Pick one of the decorated digital Easter eggs.
- Tap – Tap the selected egg to begin cracking it open.
- Crack – Each tap creates another crack until the shell finally breaks.
- Reveal – Discover what was hiding inside.
- Claim – Winners receive instructions for claiming their prize or offer.
- Share – Invite friends and family to choose an egg and crack theirs too.
Tap. Crack. Reveal.
The Easter egg doesn’t simply open with one click.
TAP 1 – Crack…
TAP 2 – Crack… Crack…
TAP 3 – Crack!
The shell bursts open and reveals the campaign-configured surprise inside.
You Cracked It!
Your Easter Surprise Is…
Reveal →
What Could Be Inside?
Each egg can hide a different campaign outcome, including instant prizes, discount vouchers, special offers, Easter treats or competition entries.
The eggs, prizes and number of attempts can all be configured around the client’s campaign.
Why Brands Will Love It
- Turn an Easter tradition into a digital interaction
- Create anticipation with every tap
- Promote products, prizes and special offers
- Grow the campaign database
- Encourage customers to engage with the brand
- Give participants something fun to share
Make It Your Own
Customise the Easter eggs with different colours, patterns and campaign branding, then configure what customers can discover when their chosen egg finally cracks open.