The Hunt Is On
Search the world. Find the eggs. Fill your basket.
The Great Easter Egg Hunt transforms the traditional Easter egg hunt into an interactive digital experience where customers explore, search and discover eggs hidden throughout a branded world.
How It Works
Enter → Explore → Search → Find → Collect → Complete → Enter Draw → Share
- Enter – Customers register and begin their Easter hunt.
- Explore – Move through an illustrated digital Easter world.
- Search – Tap objects and locations to discover where eggs might be hiding.
- Find – Reveal a hidden Easter egg.
- Collect – Every discovered egg is added to the digital Easter basket.
- Complete – Find every hidden egg and complete the hunt.
- Enter Draw – Successful participants enter the Easter prize draw.
- Share – Challenge friends and family to find them all.
Search. Discover. Collect.
The eggs aren’t simply displayed on the screen. Customers need to explore.
Tap The Picnic Basket → Egg Found!
Tap The Flower Pot → Egg Found!
Tap Behind The Sign → Egg Found!
Every discovery adds another egg to the customer’s basket:
3 Of 8 Eggs Found
Keep searching until…
You Found Them All! ✓
Your Easter Basket Is Complete
Build Your Own Easter World
The hunt can be designed around the client’s brand or environment.
Create an illustrated shopping centre, store, hotel, resort, restaurant, park or completely imagined Easter world, with products, offers and brand elements naturally incorporated into the experience.
Why Brands Will Love It
- Turn Easter into an interactive digital adventure
- Keep customers exploring and engaging for longer
- Build campaign database entries
- Showcase products and branded environments
- Create a visible collect-and-complete journey
- Encourage participants to challenge their friends
Make It Your Own
Customise the digital world, hidden locations, number of eggs, Easter basket, difficulty, branding and prize to create a hunt unique to the campaign.