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All Seasons, Campaigns, Interactive Marketing & Customer Engagement

Spin the Wheel for Free Parking

Spin the Wheel for Free Parking

Parked Today? Your Parking Could Be Free.

You’ve already parked. Now take a spin.

Enter your details, spin the digital wheel and you could leave the shopping centre without paying for parking.

Register → Spin → Win Free Parking

Simple for shoppers. Valuable for shopping centres.

How It Works

Enter → Register → Spin → Win → Receive Pass → Validate Parking

  • Enter – Shoppers access the campaign using a QR code or campaign link.
  • Register – Complete a short entry form with basic contact details.
  • Spin – Spin the digital parking wheel.
  • Win – Land on Free Parking and your parking is on us.
  • Receive Pass – Winners receive their Free Parking Pass by email.
  • Validate – Present the pass and parking ticket at the Parking Office to have the parking validated according to the centre’s campaign process.
Spin the Wheel for Free Parking

Spin. Win. Park Free.

The reward couldn’t be easier to understand:

Free Parking ✓

Instead of another complicated competition, shoppers get the chance to win something immediately useful during the visit they are already making.

No purchases to upload. No questions to answer. No challenges to complete.

Just register, spin and see if your parking is free.

Turn Parking Into Database Growth

Every spin starts with a simple customer registration, giving the shopping centre an opportunity to grow its customer database while offering something of immediate value in return.

With the appropriate marketing consent built into the campaign, customer details can support future campaign communication, promotions and customer engagement.

Instead of asking shoppers to join a mailing list for no immediate reason, the value exchange is clear:

Your Details → Your Spin → Your Chance to Park Free

Give Sharing a Reason

Social sharing can become an optional second opportunity rather than another compulsory task.

After their first spin:

Want Another Chance?

Share the campaign and unlock one bonus spin.

Winners can also share their result:

I Just Won Free Parking! 🎉

Think you can win yours?

Spin For Free Parking →

Friends follow the campaign link, register and take their own spin – creating another opportunity for the centre to grow campaign participation and its database.

Why Shopping Centres Will Love It

  • Grow the customer database through campaign registrations
  • Give shoppers an immediate and useful incentive to participate
  • Encourage social sharing and additional campaign reach
  • Turn everyday parking into a customer engagement opportunity
  • Run the campaign without requiring a complicated customer journey
  • Configure winners, campaign periods and parking rewards
  • Create opportunities for participating brands to sponsor free parking

Make It Your Own

Customise the wheel, campaign branding, number of winners, parking rewards, entry rules, bonus-spin mechanic and campaign period.

The campaign can run centre-wide, during promotional periods or with free parking sponsored by a participating brand.

  • Tags: Customer Engagement, Database Growth, Digital Campaigns, Instant Win Campaigns, Parking Campaigns, Shopping Centre Campaigns, Social Sharing, Spin & Win
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Campaigns built to engage, excite & get people participating.

We create interactive digital and in-mall campaigns that help shopping centres, retailers and brands turn everyday promotions into experiences shoppers remember.

Build a campaign
+27(0)64 682 8454
go@virals.co.za
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