What Would Mum’s Perfect Day Look Like?
Brunch in the morning? A relaxing spa treatment? A little shopping, her favourite gift and dinner somewhere special?
Build Mum’s Perfect Day lets customers create a personalised Mother’s Day experience one choice at a time — and then enter for a chance to win the day they created for Mum.
Choose → Build → Reveal → Enter → Share
How It Works
Enter → Choose → Build → Personalise → Reveal → Enter Draw → Send To Mum → Share
- Enter – Start building a special day for Mum.
- Choose – Select her favourite meals, activities, experiences and gifts.
- Build – Every choice becomes another part of her perfect day.
- Personalise – Add Mum’s name and make the experience hers.
- Reveal – See the complete personalised Mum’s Perfect Day.
- Enter Draw – Submit the creation for a chance to win the experience for Mum.
- Share – Send Mum her perfect day and invite others to build one too.
Build It Around Your Products & Experiences
The campaign can turn participating products, stores and experiences into part of the interaction.
A shopping centre could feature restaurants, beauty treatments, fashion, jewellery, fragrances and entertainment, while a hotel or resort could build the experience around breakfast, spa treatments, activities, dining and accommodation.
Instead of simply advertising what you offer, customers actively choose the products and experiences they would love to give Mum.
Grow Your Customer Database
Once customers have created Mum’s perfect day, invite them to enter their details and submit their creation into the prize draw.
This creates a natural opportunity to grow an opted-in customer database while customers are already engaged with the campaign.
With appropriate marketing consent, those relationships can continue beyond Mother’s Day through future promotions, campaigns and experiences.
Made to Be Shared With Mum
The final creation becomes a personalised digital experience customers can send directly to Mum:
Lerato’s Perfect Day
Brunch → Spa → Shopping → Dinner
Created with ❤️ by Thando
Friends and family can follow the campaign link and create their own version:
What Would Your Mum’s Perfect Day Look Like?
Build Hers →
Why Brands Will Love It
- Showcase products and experiences through participation
- Grow the customer database through competition entries
- Encourage product and experience discovery
- Create personalised Mother’s Day engagement
- Generate natural sharing between families and friends
- Connect multiple participating businesses within one campaign
- Adapt the experience to different industries and prize budgets
Make It Your Own
Customise the activities, products, experiences, participating businesses, number of choices, prize, campaign branding and entry rules.
The final prize could recreate the exact day the winner built or provide a curated Mother’s Day experience based on the campaign.