You Say You Know Mum. Let’s Find Out.
Mum knows all the answers – everyone else has to guess.
How Well Do You Know Mum? turns Mother’s Day into a fun digital family challenge where Mum answers a few questions about herself and invites family to see how many answers they can match.
Mum Answers → Send → Guess → Reveal → Match → Score → Challenge
How It Works
- Mum Answers – Mum completes 5–7 quick questions about her favourite things, experiences and everyday choices.
- Send – Her personalised challenge is ready to send to family.
- Guess – Family members answer the same questions without seeing Mum’s choices.
- Reveal – Mum’s hidden answer is revealed after each guess.
- Match – See instantly whether the answers match.
- Score – Discover the final result, such as 6/7 – You know Mum pretty well!
- Challenge – Send Mum’s challenge to another family member and see how they do.
Mum Has the Answers
Questions can be light, personal and fun:
What’s Mum’s favourite treat?
What would Mum choose for the perfect Sunday?
Which gift would Mum love most?
Where would Mum rather escape to?
What could Mum never give up?
Every answer creates another opportunity for a funny MATCH ✓ or NOT A MATCH 😄 moment.
Turn Products Into Part of the Challenge
Participating products and experiences can become the actual choices customers are trying to match.
A retailer could feature fragrances, fashion, jewellery or gifts, while shopping centres could incorporate restaurants, beauty experiences, entertainment and participating stores.
Instead of placing products around the campaign, customers actively interact with them while trying to predict what Mum would choose.
Grow Your Customer Database
After completing the challenge, participants can be invited to enter a Mother’s Day prize draw.
You Know Mum. Now Spoil Her. ❤️
Enter for a chance to win a special Mother’s Day prize for Mum.
A short entry form creates an opportunity to grow the client’s opted-in customer database, with appropriate marketing consent, while keeping the challenge itself quick and enjoyable.
Made for Family Sharing
The final score gives customers something worth sending to siblings and family:
Thando Scored 6/7
How Well Do You Know Mum?
Take Lerato’s Challenge →
The next family member plays the same challenge, gets their own score and can pass it on again – allowing participation to spread naturally through family conversations and group chats.
Why Brands Will Love It
- Create a playful and personal Mother’s Day experience
- Encourage natural family-to-family sharing
- Grow the customer database through prize draw entries
- Integrate products and experiences directly into gameplay
- Encourage product and brand discovery
- Generate repeat participation from one Mum challenge
- Adapt questions, prizes and experiences to different industries
Make It Your Own
Customise the questions, number of rounds, products, experiences, prize, campaign branding, result messages and competition rules.
The campaign can be adapted for retailers, shopping centres, restaurants, hotels, beauty brands and other businesses looking for a more interactive Mother’s Day experience.