Dad Says He Doesn’t Need Anything. We Know Better.
Tech, sneakers, braai gear, golf or a weekend away?
Dad’s Wishlist turns Father’s Day product discovery into an interactive experience where customers choose the things Dad would love and build a personalised digital wishlist for him.
Explore → Choose → Pin → Build → Complete → #1 Pick → Enter → Share
How It Works
- Explore – Discover products and experiences across different Father’s Day categories.
- Choose – Pick the option Dad would love from each category.
- Pin – Every selection joins Dad’s digital Wishlist Board.
- Build – Watch the wishlist grow with every choice.
- Complete – Reveal Dad’s finished personalised wishlist.
- #1 Pick – Choose the one thing Dad would want most.
- Enter – Enter the Father’s Day prize draw for a chance to win something special for Dad.
- Share – Share the finished wishlist and invite others to build one for their Dad.
Build Dad’s Wishlist
Customers can explore different categories and make a pick from each one.
Tech
Headphones / Smartwatch / Speaker / Gaming Gear
Style
Sneakers / Watch / Fragrance / Jacket
Weekend
Braai Gear / Cooler / Outdoor Gear / Coffee Machine
Experiences
Golf / Steak Dinner / Track Day / Weekend Away
Each selected product breaks out of the digital interface and snaps onto Dad’s Wishlist Board until the list is complete.
Reveal Dad’s Picks
After the final selection:
Morgan’s Wishlist
🎧 Headphones
👟 Sneakers
🔥 Braai Gear
⛳ Golf Experience
🧳 Weekend Away
Built by Jordan
Customers can then make one final decision:
If You Could Win Just One…
Which One Would You Pick for Dad?
Their selection becomes:
Dad’s #1 Pick
Headphones ❤️
Turn Products Into the Campaign
Participating products and experiences can become the actual choices customers interact with.
Retailers can feature technology, fashion, footwear, fragrance, outdoor products and accessories, while restaurants, hotels and entertainment businesses can introduce dining, activities and experiences.
Instead of placing products around the campaign, the products become the campaign.
Completed wishlists can also link customers to relevant product or experience pages where configured, creating an additional product-discovery opportunity.
Win Something Special for Dad
Once the wishlist is complete:
You Built Dad’s Wishlist.
Now You Could Win Something from It.
Enter The Father’s Day Draw →
The prize mechanic can be configured around the campaign — from one selected wishlist item or voucher to an experience, Father’s Day package or even the complete wishlist.
Why Brands Will Love It
- Put participating products directly into the interaction
- Encourage product and experience discovery
- Feature multiple retailers or businesses in one campaign
- Drive traffic to relevant product or experience pages
- Grow the customer database through prize draw entries
- Capture product and category interaction data
- Create personalised results customers can share
Make It Your Own
Customise the categories, products, experiences, number of picks, participating businesses, #1 Pick mechanic, prizes and campaign branding.
The finished wishlist can become a shareable digital result:
Jordan’s Father’s Day Wishlist 🔥
Headphones → Sneakers → Braai Gear → Golf → Weekend Away
What Would You Put on Your Dad’s List?
Build His →