The Stories. The Laughs. The Things Only You and Dad Remember.
Some of the best memories with Dad are the little things – the road trips, the advice, the jokes, the traditions and the stories your family never stops telling.
Dad & Me: The Memory Challenge turns those moments into an interactive digital journey customers can create and send to Dad.
Create → Remember → Build → Reveal → Send → Make Another Memory
How It Works
- Create – Add Dad’s name and start your personalised story.
- Remember – Move through fun and meaningful memory prompts.
- Build – Photos, messages and answers become illustrated stops along your Dad & Me Memory Trail.
- Reveal – See all the moments come together as your personalised Dad & Me Story.
- Send – Send the completed experience privately to Dad.
- Continue – Enter the Father’s Day draw for a chance to create one more memory together.
Build Your Dad & Me Story
Customers move through a series of simple prompts designed to capture different sides of their relationship with Dad.
A Moment With Dad That Always Makes You Smile
Upload a favourite photo and add the story behind it.
Something Dad Always Says
Capture that classic Dad phrase everyone knows. 😄
Something Dad Taught Me
Share a lesson, skill or piece of advice that stayed with you.
What’s Your Thing With Dad?
Football, braais, road trips, fishing, movies, gaming, golf or something completely different.
The Funniest Thing Dad Has Ever Done
Add one of those stories that still makes everyone laugh.
One Thing I Want Dad to Know
Finish with a personal message just for him.
Every contribution becomes another illustrated stop along the same growing Memory Trail.
Reveal Your Story
Kabelo + Thando
Our Dad & Me Story
Favourite Moment → Dad’s Famous Saying → Something He Taught Me → Our Thing → Funniest Memory → Message to Dad
The result becomes something personal the customer has actually created — not simply another Father’s Day competition entry.
One More Memory to Make…
At the end of the completed trail, one destination remains empty.
?
Your Next Memory
Customers have just remembered some of their favourite moments with Dad. Now the campaign can give them a chance to create another one.
Enter The Father’s Day Draw →
The prize could be a dinner, golf experience, weekend away, adventure, event, shopping experience or another Father’s Day activity they can enjoy together.
Send It to Dad
The completed story can be sent privately to Dad.
Thando Made Something for You ❤️
Open Our Story →
Dad can travel through the same Memory Trail and discover the photos, stories, jokes and messages one by one.
An optional response mechanic can even let Dad send a reaction or memory back, turning the experience into a two-way Father’s Day moment.
Why Brands Will Love It
- Create a meaningful Father’s Day experience customers want to complete
- Encourage personal interaction and user-generated content
- Connect prizes naturally to experiences customers can enjoy with Dad
- Grow the customer database through optional prize draw entries
- Create a natural reason for customers to return, send and share
- Adapt the experience for retail, hospitality, entertainment and lifestyle brands
- Build emotional brand engagement without making the campaign feel like an advertisement
Make It Your Own
Customise the memory prompts, number of memories, campaign branding, prize, experiences and final call to action.
Personal memories can remain private by default, while customers can share a simple campaign teaser:
I Just Built Our Dad & Me Story ❤️
6 memories. A lot of laughs. And hopefully many more to come.
What’s One Memory with Your Dad You’ll Never Forget?
Build Your Story →