Give Mum a Message Everyone Can Celebrate
Some Mother’s Day messages deserve to be seen.
A Message for Mum invites customers to write something special, upload a favourite photo and create a personalised digital tribute that can be featured across your shopping centre’s digital screens.
Register → Write → Upload → Create → Submit → Display → Share
How It Works
- Register – Customers enter their basic details to participate.
- Write – Create a personal Mother’s Day message for Mum.
- Upload – Add a favourite photo of Mum or a special photo together.
- Create – The photo and message become a beautifully branded digital tribute.
- Submit – The tribute is submitted for review and approval.
- Display – Approved messages become part of the Mother’s Day gallery displayed across participating digital screens.
- Share – Customers can also send their finished tribute directly to Mum, family and friends.
Mum Has the Answers
Questions can be light, personal and fun:
What’s Mum’s favourite treat?
What would Mum choose for the perfect Sunday?
Which gift would Mum love most?
Where would Mum rather escape to?
What could Mum never give up?
Every answer creates another opportunity for a funny MATCH ✓ or NOT A MATCH 😄 moment.
Turn Your Digital Screens Into a Celebration of Mum
Instead of using digital screens only to advertise the campaign, make them part of the experience.
Approved customer tributes can rotate across iPoint touch screens, digital displays or other supported screens, creating a living Mother’s Day gallery filled with real photos and messages from customers.
Shoppers can discover different tributes as they move through the venue, turning customer-created content into part of the Mother’s Day atmosphere.
Make the Gallery Interactive
Where touch-screen technology is available, customers could browse approved messages or use a unique reference number to find their own tribute.
Imagine bringing Mum to the screen, entering your reference and seeing:
For Lauren ❤️
[Favourite photo]
“Thank you for always believing in me and for making every day feel like home. Happy Mother’s Day, Mum.”
With love, Jessica
It transforms a simple campaign entry into a memorable real-world moment.
Grow Your Customer Database
Registration creates an opportunity to grow the client’s customer database while customers participate in something meaningful.
With appropriate marketing consent, those relationships can continue through future campaigns, promotions and experiences.
A Mother’s Day prize draw can also be added, allowing customers who submit a tribute to enter for a chance to win something special for Mum.
Built for Safe Public Display
Because customer photos and messages may appear publicly, submissions can pass through a moderation and approval process before publication.
Campaign terms can also include the appropriate permissions for displaying submitted content across digital screens and other campaign channels.
Why Brands Will Love It
- Turn existing digital screens into an interactive campaign experience
- Generate authentic customer-created Mother’s Day content
- Connect online participation with the physical venue
- Grow the customer database through registration
- Encourage customers to share personalised content
- Create an emotional reason to engage with in-venue screens
- Add competitions, prizes and participating brands where appropriate
Make It Your Own
Customise the campaign branding, submission form, message design, digital gallery, participating screens, moderation process, prizes and sharing experience.
The concept can work across shopping centres, retail destinations, hotels, resorts and other venues with customer-facing digital displays.