What Would You Put in Your Basket?
You’ve got R5,000. The Black Friday deals are live. What are you taking home?
Build Your Black Friday Basket gives customers a virtual budget and challenges them to create their ideal basket without spending a cent more.
Every product added fills the basket while the remaining budget gets smaller.
How It Works
Enter → Get Budget → Shop → Choose → Build → Lock → Reveal → Share
- Enter – Customers enter their details and receive their virtual Black Friday budget.
- Shop – Explore a selection of Black Friday products and offers.
- Build – Add favourites to the basket while keeping an eye on the remaining budget.
- Lock – Happy with your choices? Lock the basket before going over budget.
- Reveal – See the completed basket, total value and remaining balance.
- Share – Share your picks and invite friends to build their own basket with the same budget.
Put Your Products in the Basket
Real Black Friday products and offers can become part of the campaign.
Shopping centres can feature products from participating retailers, while individual brands can build the experience around their own Black Friday range.
Customers don’t just see the products – they choose which ones they want.
Build It for a Chance to Win It
The completed basket can become the customer’s competition entry.
Build Your Basket | Lock Your Picks | Enter To Win.
Instead of everyone entering for the same prize, customers can potentially compete for the basket they personally created, depending on the campaign setup.
Why Brands Will Love It
- Showcase Black Friday products and offers
- Encourage product discovery
- Grow your customer database
- Drive traffic to featured products
- Increase customer participation
- Encourage social sharing and referrals
Make It Your Own
The virtual budget, products, categories, price drops, rewards and competition mechanics can all be customised.
Customers could even finish with:
R5,000 Budget → 6 Items → R4,987 Spent → R13 Left
Then challenge their friends:
What would you choose?