Make Back 2 School Your Own
Choose it. Colour it. Make it yours.
Create Your Back 2 School Style gives customers a digital canvas where they can choose a school essential, add their favourite colours and personalise it before revealing their finished creation.
How It Works
Enter → Choose → Colour → Personalise → Reveal → Grand Prize Entry → Share
- Enter – Customers register to start creating.
- Choose – Pick a backpack, notebook, pencil case or another campaign-selected item.
- Colour – Use digital pencils, crayons, markers and colours to create a unique look.
- Personalise – Add a name, initials, stickers, patterns or other available details.
- Reveal – See the completed Back 2 School creation.
- Grand Prize Entry – Submit the finished design to enter the draw for a stationery hamper.
- Share – Share the creation with friends and family.
Create Something That's Yours
Customers aren’t simply entering another competition — they’re creating something along the way.
The experience can include different colours, patterns, stickers and personalisation options, giving every participant an opportunity to create their own Back 2 School style.
My Back 2 School Style
Designed by me. Ready for school.
Enter My Design →
Win a Stationery Hamper
Completing and submitting the design enters the customer into the grand prize draw for a Back 2 School stationery hamper, subject to the campaign rules.
The hamper can feature selected products from the retailer, participating brands or campaign partners.
Why Brands Will Love It
- Turn Back 2 School products into interactive experiences
- Encourage customers to spend time engaging with the campaign
- Showcase stationery and school essentials creatively
- Grow the campaign database
- Encourage customers to share their creations
- Create a memorable seasonal brand experience
Make It Your Own
Build the campaign around backpacks, notebooks, pencil cases, stationery boxes or other school essentials.
Customise the colours, patterns, personalisation tools, products, grand prize and branding around the campaign.