Some people finish their Christmas shopping in November.
Some start on Christmas Eve.
And some are really only here for the snacks.
Which elf sounds like you?
Elf Match-Up is a playful digital Christmas experience that matches customers with an elf personality based on the choices they make.
Customers enter their details and work through a series of quick Christmas situations covering everything from shopping and gift wrapping to parties and festive habits.
Behind every answer, their perfect elf match gets a little closer.
Until finally…
Match Found!
How It Works
Enter → Choose → Play → Match → Discover → Share → Compare
01 – Enter
Enter your details and meet the Christmas elf crew.
02 – Choose
Make quick choices based on fun Christmas situations.
03 – Play
Work through festive questions about shopping, presents, parties and Christmas habits.
04 – Match
Your answers determine which elf personality matches you best.
05 – Discover
Reveal your Elf Match-Up and discover what it says about your Christmas personality.
06 – Share
Share your personalised elf result with friends and family.
07 – Compare
Invite someone else to play and see how your Christmas personalities compare.
Christmas Decisions Say a Lot About You
Imagine discovering on Christmas Eve that you’ve forgotten someone’s present.
What happens next?
Order it immediately?
Race to the shops?
Find something creative at home?
They’ll get it next year? 😂
Or perhaps your wrapping paper isn’t perfectly straight.
Do you start again?
Add another ribbon?
Or decide a gift bag was invented for exactly this situation?
Elf Match-Up turns familiar Christmas moments into quick digital choices that gradually reveal which member of the elf crew you’re most like.
Meet the Elf Crew
The Gift Guru 🎁
You’ve had everyone’s presents sorted since November.
Thoughtful, organised and suspiciously good at choosing gifts.
The Snack Sneak
You came to help. You stayed for the Christmas snacks.
There’s always work to be done. There’s also food.
The Last-Minute Elf ⚡
December 24th is not late. It’s motivation.
Some people plan ahead. You perform miracles under pressure.
The Party Elf
If there’s Christmas music playing, you’re already there.
Brings the festive energy wherever Christmas happens.
The Christmas Perfectionist
That ribbon is three millimetres off-centre. Start again.
Every present, decoration and detail has to be just right.
The Chill Elf
Christmas plans? Wake me when lunch is ready.
Relaxed, unbothered and absolutely not stressing about Christmas.
And Your Elf Match Is...
Once the customer completes the experience, their result is revealed as a personalised digital card.
Your Elf Match Is…
The Last-Minute Elf
December 24th is not late. It’s motivation.
Christmas Shopping: Eventually
Wrapping Style: Whatever works
Festive Superpower: Miracles under pressure
The result can be customised with different personality traits, descriptions and campaign messaging.
Share Your Elf
The personality reveal gives customers something fun and personal to share.
For example:
I’m The Gift Guru🎁
Christmas shopping? Finished weeks ago.
Who’s your elf?
Find Your Match →
Friends can follow the shared result back into the campaign and discover their own personality.
Find Your Christmas Crew
Sharing can go one step further.
Instead of simply asking customers to post their result, Elf Match-Up can invite them to challenge someone they know.
Their friend completes the experience and the two personalities are brought together.
NADINE
⚡ The Last-Minute Elf
FRIEND
🎁 The Gift Guru
The Gift Guru buys the presents. The Last-Minute Elf remembers they needed presents.
😂
If two friends receive the same personality:
PERFECT ELF MATCH!
You two might actually survive Christmas together.
This creates a natural loop:
Discover → Share → Friend Plays → Friend Matches → Compare → Share Again
What Can Elf Match-Up Help You Achieve?
- Grow your customer database – Capture participant details with appropriate marketing consent before they begin.
- Increase customer engagement – Give customers a quick digital experience that’s easy and entertaining to complete.
- Encourage social sharing – Personalised elf results give participants something about themselves to share.
- Generate referral traffic – Friends can follow shared results back to the campaign and discover their own match.
- Promote products and offers – Client products, retailers or services can be incorporated naturally into selected Christmas scenarios.
- Create brand interaction – Customers spend time actively making choices rather than simply viewing promotional content.
Put Your Brand Into the Experience
Elf Match-Up can be adapted for shopping centres, retailers, restaurants, hotels, FMCG brands and other Christmas promotions.
A shopping centre could feature gifting and dining choices from participating tenants. A retailer could incorporate products into Christmas scenarios, while a food or beverage brand could become part of a playful festive decision.
The brand becomes part of the experience without taking over the game.
Make It Your Own
The elf personalities, questions, illustrations, result cards and sharing journey can all be customised around the campaign.
We can make it funny, cheeky, family-friendly or more premium depending on the audience and brand.
Optional campaign features can also include friend comparisons and live results showing which elf personalities customers are actually receiving most often.
Your customers make the choices. Elf Match-Up reveals who they become.