The stocking is empty. The surprise is locked. To discover what’s waiting inside, your customers need to start collecting.
Fill Your Stocking is an interactive Christmas campaign where customers collect virtual mystery gifts until their digital stocking is full.
Every completed campaign action adds another wrapped present to the stocking, creating a visible sense of progress and anticipation.
Once the required number of gifts has been collected, the stocking unlocks and the customer gets to reveal their Christmas surprise.
How It Works
Enter → Collect → Fill → Unlock → Reveal → Share
01 – Enter
Enter your details and receive your empty Christmas stocking.
02 – Collect
Complete campaign activities to earn virtual mystery gifts.
03 – Fill
Watch every collected gift drop into your stocking as you move closer to completing it.
04 – Unlock
Collect all the required gifts and unlock your full Christmas stocking.
05 – Reveal
Open your stocking and discover the Christmas surprise waiting inside.
06 – Share
Share your completed stocking and invite friends and family to join the campaign.
Watch Your Stocking Fill
The stocking itself becomes the customer’s progress.
0/6 → 2/6 → 4/6 → 5/6 → 6/6
Each new gift visibly fills the stocking a little more, giving customers an immediate reason to keep going.
And because the presents remain wrapped, the mystery stays intact until the final gift has been collected.
Different Ways to Collect
The way customers collect gifts can be designed around the objectives of each campaign.
They could answer festive questions, complete mini challenges, discover featured products, return for a daily gift, scan QR codes at participating locations or successfully invite friends to participate.
Whatever the activity, the reward is simple:
Complete An Action → Collect A Gift → Fill Your Stocking
What Can Fill Your Stocking Help You Achieve?
- Grow your customer database – Capture participant details before they receive their Christmas stocking, with appropriate marketing consent.
- Encourage repeat visits – Release gifts over several days and give customers a reason to return to the campaign.
- Drive foot traffic – Use QR gift collection points to encourage customers to visit participating locations.
- Promote products and retailers – Connect individual gifts or challenges to featured products, stores and campaign partners.
- Generate referrals – Reward customers with another gift when an invited friend successfully joins the campaign.
- Increase customer engagement – Give customers a clear goal and visible progress towards completing their stocking.
Add a Golden Gift
Some stockings can contain something a little more difficult to find.
A rare Golden Gift can appear unexpectedly during the campaign and unlock an instant prize, special voucher, bonus entry or another campaign-specific reward.
Customers won’t know when one might appear, adding another layer of anticipation to every gift they collect.
Give a Gift. Get a Gift.
Sharing can become part of the collection mechanic.
Customers invite a friend to participate. Once that friend actually joins the campaign, the original participant receives another mystery gift for their stocking.
Invite → Friend Joins → +1 Gift → Keep Filling
This gives new customers a way into the campaign while giving existing participants another reason to continue.
Take the Hunt Into the Real World
Fill Your Stocking can also become an on-site Christmas experience.
Place QR codes at participating retailers, restaurants, attractions or campaign locations. Every successful scan adds another virtual gift to the customer’s stocking.
For a shopping centre, customers could move between participating stores collecting Christmas gifts until their stocking is complete.
This connects the digital experience directly with physical visits and participating locations.
Make It Your Own
Not every stocking needs to be filled the same way.
Run the experience entirely online, release one gift each day, create a QR gift hunt, introduce referral gifts or combine several mechanics into one Christmas campaign.
The final surprise could be a voucher, product prize, discount, instant reward or entry into a larger Christmas prize draw.
You decide how customers collect. We make every gift feel one step closer to the surprise.