If You Could Really Spoil Mum, What Would You Choose?
Perfume? Jewellery? Something delicious? A relaxing spa experience?
Mum’s Dream Gift lets customers choose their favourite products and experiences, place them inside a digital gift box and create something special for Mum.
Then comes the exciting part — they could enter for a chance to win the dream gift they just created.
Choose → Build → Wrap → Reveal → Enter → Share
How It Works
- Choose – Explore products, gifts and experiences across different categories.
- Build – Every selected item becomes part of Mum’s digital gift box.
- Personalise – Add Mum’s name and make the gift hers.
- Wrap – Complete the box with tissue, ribbon and a personalised gift tag.
- Reveal – Unveil the finished Mum’s Dream Gift.
- Enter – Submit the creation for a chance to win the selected gifts for Mum, subject to the campaign rules.
- Share – Send the finished creation to Mum or challenge friends and family to build theirs.
Make Your Products the Gifts Customers Want
This campaign puts participating products and experiences directly inside the interaction.
Customers could choose from fragrances, jewellery, fashion, beauty products, flowers, chocolates, restaurant experiences, spa treatments and more.
Instead of simply showing customers a product advert, the campaign gets them actively exploring products and deciding:
Which one would Mum love?
For shopping centres, different gift categories can also showcase products and experiences from multiple participating tenants within one campaign.
Turn Your Digital Screens Into a Celebration of Mum
This campaign puts participating products and experiences directly inside the interaction.
Customers could choose from fragrances, jewellery, fashion, beauty products, flowers, chocolates, restaurant experiences, spa treatments and more.
Instead of simply showing customers a product advert, the campaign gets them actively exploring products and deciding:
Which one would Mum love?
For shopping centres, different gift categories can also showcase products and experiences from multiple participating tenants within one campaign.
Build It. Wrap It. Win It.
Once all the choices have been made, the digital gift box closes and the campaign wraps the customer’s creation.
Lerato’s Dream Gift ❤️
Perfume
Jewellery
Luxury Chocolates
Spa Experience
Created With Love By Tony
Then:
You Built It For Mum.
Now You Could Win It For Her.
The client can configure the number of gifts, participating products, maximum prize value and competition rules.
Grow Your Customer Database
Once the customer has finished building Mum’s gift, invite them to enter their details and submit their creation into the prize draw.
This creates a natural opportunity for database growth after the customer has already engaged with the products and completed the experience.
With appropriate marketing consent, the relationship can continue beyond the Mother’s Day campaign.
Built for Product Discovery
The campaign can also provide useful insight into how customers interact with participating products.
Depending on the campaign setup, clients could identify frequently selected products, popular gift categories and the experiences attracting the most interaction.
This turns the campaign into more than a competition – it becomes an engaging way to put products directly in front of customers.
Why Brands Will Love It
- Put participating products directly into the campaign
- Encourage customers to explore different gift categories
- Create a personalised Mother’s Day experience
- Grow the customer database through competition entries
- Showcase multiple retailers or participating brands
- Capture useful campaign interaction data
- Encourage customers to share their finished Dream Gift
Make It Your Own
Customise the gift categories, products, participating businesses, number of selections, prize value, campaign branding and competition rules.
The concept can work for shopping centres, retailers, beauty brands, jewellery stores, hospitality businesses and other brands looking to turn Mother’s Day product discovery into participation.