It starts with a Christmas tree waiting to be decorated. Your customers choose the style, add their favourite decorations, switch on the lights and create something that feels completely their own.
My Christmas Tree is an interactive festive experience that lets customers build and personalise their own digital Christmas tree across a simple step-by-step journey.
Customers choose their tree, baubles, garlands, lights and topper before adding their name and a personal Christmas message.
Once complete, their creation becomes a personalised digital Christmas greeting they can share on social media or send directly to friends and family.
How It Works
Enter → Choose → Decorate → Light Up → Personalise → Reveal → Share → Invite
01 – Enter
Enter your details and begin your Christmas experience.
02 – Choose
Choose the Christmas tree you want to decorate.
03 – Decorate
Add your favourite baubles, garlands and festive decorations.
04 – Light It Up
Choose your Christmas lights and watch your tree come alive.
05 – Personalise
Choose your topper and add your name and Christmas message.
06 – Reveal
See your completed personalised Christmas tree.
07 – Share
Share your creation on social media or send it to friends and family.
08 – Invite
Friends can follow your invitation and create a Christmas tree of their own.
Six Steps. One Tree. Completely Yours.
The decorating experience is divided into six simple creative stages.
Start by choosing a tree, then select your baubles, add a garland, choose your Christmas lights and finish it with the perfect topper.
The final step makes it personal – add your name and Christmas message before revealing your completed creation.
Each choice updates the tree as customers progress, so they can watch their Christmas tree gradually come to life.
More Than a Christmas Game
There is no clock to beat and no high score to chase.
The experience is designed around creativity, personalisation and sharing. Customers finish with something they created themselves rather than simply reaching the end of another competition.
Their finished tree can become a personalised digital Christmas greeting carrying their name, message and individual decoration choices.
What Can My Christmas Tree Help You Achieve?
- Create meaningful customer engagement – Give customers a multi-step interactive experience rather than another passive festive promotion.
- Grow your customer database – Capture participant details before the experience begins, with the appropriate marketing consent.
- Encourage organic sharing – Customers have something personal they can share rather than simply being asked to share an advertisement.
- Generate referral traffic – Friends and family receiving a tree can follow the invitation back to the campaign and create their own.
- Increase time spent with your campaign – Every decoration choice keeps customers actively interacting with the experience.
- Build festive brand engagement – Give customers a memorable Christmas interaction that can be customised around your brand or destination.
Share the Christmas Magic
The experience doesn’t have to end when the tree is complete.
Customers can share their finished creation through supported social platforms or send it directly to friends and family by email.
The recipient sees the personalised Christmas tree and receives an invitation:
Someone created a Christmas Tree for you. Now create yours.
This creates a natural participation loop:
Create → Share → Friend Opens → Friend Creates → Share Again
Optional: Build a Christmas Forest
Take the experience further by bringing customer creations together in a growing digital Christmas Forest.
Participants can choose to add their completed tree to a public campaign gallery alongside trees created by other customers.
As participation grows, so does the forest – giving the campaign something new to showcase throughout the festive season and giving customers another reason to return.
Optional: Create & Win
My Christmas Tree doesn’t need a prize to make participation worthwhile, but a competition mechanic can easily be added.
Customers who complete their tree could receive an entry into a Christmas prize draw, while selected decorations, retailers or campaign partners could also be incorporated into rewards.
This allows the experience to work as either a pure festive engagement campaign or a promotional Christmas competition.
Make It Your Own
The entire experience can be designed around your Christmas campaign.
Customise the trees, decorations, colours, lights, toppers, messages and sharing experience. Brands, products, participating retailers or campaign partners can also be introduced naturally throughout the decorating journey.
You create the Christmas campaign. Your customers create the magic.