What Are You Passing Into 2027?
More joy? More adventure? More success? More love? More memories?
Pass It Into 2027 is an interactive digital campaign where customers choose something positive for the year ahead, personalise it and pass it to someone they want to take into 2027 with them.
And then that person keeps it going.
How It Works
Receive → Open → Choose → Personalise → Pass It On → Friend Receives → Continue
- Receive – Open a New Year message sent by a friend or join the campaign directly.
- Open – Reveal what your friend has passed into your 2027.
- Choose – Select what you want to carry into the New Year.
- Personalise – Create your own New Year message.
- Pass It On – Choose a friend and send it forward.
- Friend Receives – They open your message and discover what you’ve sent them.
- Continue – They create their own message and keep the chain moving
Choose What You're Taking Forward
Customers could choose from campaign-specific messages such as:
More Joy · More Adventure · More Success · More Love · More Memories · More Opportunities
Their choice becomes a personalised digital New Year card they can send to someone else.
For example:
Thando Sent Some Adventure into Your 2027.
The recipient opens it, creates their own and passes it forward.
Watch the Chain Grow
Every pass becomes another connection.
Thando → Lerato → Naledi → Kabelo → Aisha → …
The campaign can turn those connections into a growing visual journey, showing how one New Year message continues from person to person.
Sharing isn’t something customers do after the campaign.
Sharing is what keeps the campaign alive.
Why Brands Will Love It
- Turn social sharing into the campaign mechanic
- Encourage friend-to-friend participation
- Grow campaign reach organically
- Build your customer database
- Create personalised brand interactions
- Keep customers connected to the campaign
Make It Your Own
Customise the messages, visual experience and New Year themes around your brand.
Optional prizes, offers or competition opportunities can also appear along the chain, giving customers another reason to participate while keeping the Pass It On experience at the centre.