Two Choices. One Decision. What Would Mum Pick?
Perfume or jewellery? Spa day or shopping spree? Brunch or dinner?
What Would Mum Choose? is a fast interactive Mother’s Day campaign that presents customers with two tempting choices at a time and asks one simple question:
Which one would Mum choose?
Choose → Decide → Repeat → Reveal → Enter → Share
How It Works
- Choose – Two products, gifts or experiences go head-to-head.
- Decide – Customers tap the option they think Mum would choose.
- Repeat – New choices appear across several quick rounds.
- Reveal – All the winning selections come together as Mum’s Picks.
- Enter – Customers can enter a Mother’s Day prize draw after completing the challenge.
- Share – Share Mum’s final picks and invite friends and family to make their own choices.
What Would Mum Choose?
Every round can feature a completely different decision:
Perfume or Jewellery?
Spa Day or Shopping Spree?
Chocolates or Flowers?
Brunch or Dinner?
Handbag or Weekend Away?
There are no right or wrong answers. The fun comes from imagining what Mum would pick if she had to choose just one.
Turn Products Into the Interaction
Participating products and experiences can become the choices customers compare throughout the campaign.
Retailers could feature fragrances, jewellery, fashion, beauty products and gifts, while shopping centres could combine products with restaurants, spa treatments, entertainment and experiences from participating tenants.
Customers don’t simply see the products – they actively compare and choose between them.
Reveal Mum’s Picks
After the final decision, all the selected choices return for a personalised reveal:
Ntokozo’s Picks ❤️
Perfume
Spa Day
Chocolates
Dinner
Weekend Away
Chosen by Amy
The final result can then become a personalised digital card customers can send to Mum or share with family and friends.
Make the Final Choice the Prize
The campaign can finish with one bigger decision:
One Last Choice…
Shopping Spree
OR
Luxury Spa Experience
After choosing:
Want To Win Mum’s Final Choice?
Customers can enter the prize draw for a chance to win the selected prize for Mum, depending on the configured campaign rules.
Grow Your Customer Database
Once customers have completed the experience, invite them to enter their details into the Mother’s Day prize draw.
This creates a natural database growth opportunity after customers have already interacted with the campaign, with appropriate marketing consent handled separately where required.
Why Brands Will Love It
- Put products and experiences directly into the interaction
- Encourage quick and repeated product discovery
- Grow the customer database through prize draw entries
- Feature multiple participating retailers or brands
- Capture product and category interaction data
- Create personalised, shareable campaign results
- Adapt the choices and prizes to different industries
Make It Your Own
Customise the products, experiences, number of rounds, participating businesses, final prize choice, campaign branding and competition rules.
Campaign results can also report how participants interacted with different choices, such as frequently selected products or category splits, without treating those selections as confirmed purchase intent.