Think You Know What’s in Your Pencil Case?
Look carefully. Remember everything. Something is about to disappear.
What’s Missing From My Pencil Case? turns everyday school supplies into a quick digital memory game where customers must remember what they saw and identify the missing item.
How It Works
Enter → Look → Remember → Hide → Guess → Complete → Enter Draw → Share
- Enter – Customers register and start the challenge.
- Look – An open digital pencil case reveals a collection of school supplies.
- Remember – Players get a few seconds to memorise what’s inside.
- Hide – The pencil case closes and one item disappears.
- Guess – It opens again. Can they identify what’s missing?
- Complete – Successfully finish the challenge.
- Enter Draw – Complete the game to enter the stationery hamper draw.
- Share – Challenge friends and family to test their memory too.
What’s Missing?
Start with familiar school essentials:
Pencil · Ruler · Eraser · Sharpener · Marker · Pen · Glue Stick · Calculator
Then…
THE PENCIL CASE CLOSES.
When it opens again, something is gone.
WHAT’S MISSING?
Ruler · Eraser · Sharpener
Choose correctly and move on to the next challenge.
Remember. Guess. Win Your Entry.
The game can include several quick rounds, with each challenge changing the stationery inside the pencil case.
Complete the challenge and receive an entry into the Back 2 School stationery hamper draw, subject to the campaign rules.
Challenge Complete ✓ You’re In the Draw!Why Brands Will Love It
- Turn stationery products into the actual game
- Create a simple, mobile-friendly interaction
- Showcase different Back 2 School essentials
- Grow the campaign database
- Encourage repeat product exposure during gameplay
- Give customers a fun challenge they can share
Make It Your Own
Customise the pencil case, stationery products, number of rounds, viewing time, difficulty and grand prize around the campaign.
Products can also be based on a retailer’s actual Back 2 School range.